Doug Bevill

5 min read

Specifications: Connect with Your Buyers at the Beginning of Every Project.

"Mindshare" is a marketing term that describes the amount of customer awareness surrounding a particular product, idea, or company. How are specifications related to gaining and keeping the attention (Mindshare) of those who might select your...

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3 min read

Product Specifier, Heal Thy Self!

Optimizing the Building Product Specification Process Without Overhauling Your Proven Workflows. In the commercial construction industry, our...

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